The Sjór story

The sea, or sjór in the old Norse language, has provided both vital nutrition and culinary delights. In Sjór we are proud to carry on this seafood legacy.

Preferred and trusted supplier of seafood

The sea, or sjór in the old Norse language, has provided both vital nutrition and culinary delights over millennia. In Sjór we are proud to carry on this seafood legacy as the trusted supplier of the finest Norwegian seafood.

Sjór is a fully integrated sales company that is established, owned, and partnered with family-owned salmon farmers and unique customers in the market. Together with our farmers, who are reputed for excellent fish welfare and innovation, we supply the world with sustainable seafood.

Sjór creates value through a continuous commitment to product development in cooperation with our close-standing partners. Our dedicated staff go above and beyond to satisfy the customers’ needs. This is why our customers know Sjór as the natural choice for high-quality seafood.

Sjór in brief

Ocean Quality became Sjór January 2021. We aim for excellence at all levels and in all aspects of our operation, with a goal to build partnership with our customers through common ambitions. With strong bonds to our selected farmers, we bring expertise and finesse from roe to finished product.

Our focus

Sjór’s purpose is to provide our customers with the finest Norwegian seafood from locally owned, hand-picked farmers. Our dedicated staff goes above and beyond to secure a premium service, offering a continuous and reliable supply of seafood to partners that believe the value of quality. Together develop unique products to create value throughout the value chain

Our history

Sjór was established in 2009, and has since then been a part of the Seashore group. We have since the beginning had continuous growth and development each and every year. In 2020 the Sjor team of over 40 dedicated employees has worked with product development, distribution and sales of over 100 000 tons of Norwegian salmon in close cooperation with farmers and customers across the globe.

Code of Conduct

As part of the Bremnes Seashore Group, Sjór is committed to the highest standard of compliance and ethical business conduct. Read more in our Code of Conduct and Code of Conduct for our Business Partners. Our stakeholders may report any violations of our ethical standard in our external whistleblower channel.