Search

Quality shaped at every step
of the value chain

Salmon supplied by Sjór is always of superior quality.
Our products are inspected and documented all the way from roe to finished product.

Quality that begins in the water and lives through every detail

Quality is not an isolated checkpoint in our production, but the thread connecting every moment of the salmon’s journey.
Across our entire value chain, from the cold waters where the fish grow to the final cut delivered to our customers, every step is shaped by one principle: care leads to quality.

It begins with fish welfare. Low stress throughout the growth and harvesting period is essential, not only for ethical farming but for the integrity of the raw material itself. By reducing lactic acid buildup and safeguarding natural behaviour, we protect the texture, flavour, and shelf-life long before processing begins.

Within just two to four hours after the salmon leaves the sea, it is handled in our modern, meticulously hygienic facilities. Skilled employees and refined processes allow us to maintain the quality that nature created. This is further strengthened by our patented Live Cold Fish (LCF) method, an innovative technique that gently lowers the fish’s temperature in cold water before harvest. The salmon’s own gills act as heat exchangers, allowing a natural cooling that results in firmer texture, deeper colour, and superior product quality.

Every fish is traceable from roe to finished product, with systems that monitor, document, and connect data across the entire chain. This ensures consistency for our partners and transparency for our customers.

At Sjór, quality is not an outcome. It is a value that follows the fish through every link of the chain, and it is the reason our products arrive as fresh, firm, and dependable as the waters they come from.

At Sjór, quality is the result of everything we choose to care about. It begins in the sea with healthy, low-stress fish; continues through rigorous traceability and quality systems; and is strengthened by a sustainability mindset that respects both resources and the environment.

But the story does not end there. Quality also depends on reliable deliveries, dedicated teams, and our close connection to key markets. Together, these elements form a value chain built on precision, responsibility, and service that meets the needs of our partners around the world.

Healthy fish grow into exceptional salmon, and that simple truth guides everything we do.

In the cold, clear waters where our salmon thrive, our farmers work with one priority: ensuring conditions that support natural behaviour, low stress, and strong overall health. From daily monitoring to careful handling during harvest, each step is designed to protect the wellbeing of the fish and the integrity of the final product.

When salmon thrive, quality follows. And that is where our value chain truly begins.

Together with our suppliers, we operate strict quality assurance practices that trace, monitor, and document each fish from roe to finished product.

Advanced systems tie together data at every stage, ensuring consistency, transparency, and full traceability for our partners. This is how we safeguard the purity of our raw material and deliver salmon that meets the highest standards every time.

Sustainability starts in the sea, but its impact reaches far beyond it. For us, caring for the environment and the long-term wellbeing of our oceans is inseparable from producing Norway’s finest seafood.

Our owners invest continuously in renewable energy solutions, electrification and hybridization of farming operations, and water-recycling technologies in hatcheries.
We also ensure that 99.8% of each harvested salmon is used, either for human consumption or as valuable ingredients in animal feed, so that resources are never wasted.

Sustainability is not a statement for us. It is a commitment running through everything we do.

Quality Certifications

Sjór has, in collaboration with our suppliers, strict quality assurance systems in place and chain of custody certifications. Two of the key pillars of these systems are traceable products and control and monitoring throughout the value chain. We ensure traceable products, meaning we can follow the history of each individual of salmon from roe to finished product. We do this with the aid of systems which mark, monitor and tie together data from start to finish.

Please contact on.ro1765588380js@yt1765588380ilauq1765588380 for more information on certifications.